After 13 years, it is time for the Firenze dei Teatri Association to start anew.
With the fulfilled mission of unifying all the theatres in the metropolitan area of the city of Florence, Italy, this ground-breaking project has spawned dozens of imitations and spin-offs, being the first one to actually succeed in bringing together the souls of so many different assets in the usually troubled scenario of the Italian cultural landscape.
2018 marks a new finish line, as well as a new frontier to conquer.
Kidstudio was asked — again — to give an answer to the old question: how to be popular and clever at the same time? How to promote culture in a world that is, each passing day, more fated to its ultimate decline?
We hold on to the original idea.