A Modern Classic
365 days of posters dedicated to the Opera, the Symphony, the Ballet. 365 days, and it is always May.
The Maggio Musicale Fiorentino (founded in 1933 on the initiative of the patron Luigi Ridolfi Vay da Verrazzano and maestro Vittorio Gui) is the Opera and Symphonic resident orchestra in Firenze and one of the most prestigious orchestras of Europe.
The needs, in a communication such as that of the Maggio, are of a technical rather than an expositive nature. It is always a matter of finding the right solution between text and graphics, choosing carefully the monumental photographic repertoire and adapting a layout to a thousand solutions.
The result is a myriad of subjects (hundreds, throughout the year) which are all children of the same communicative value and which transmit at the same time the historical rigor of the Orchestra and the magnificence of its contents.