A New Beginning

A new concept of modern pastry, the one conceived by Damiano Carrara in Lucca in his Atelier, that inspires the whole corporate identity played on three key phrases: nuance, extreme simplicity and precious details.

  • Branding
  • Packaging
  • Web Design

The Project

Damiano Carrara, a native of Lucca, after various experiences in Europe moves to California in 2012, where he opens two pastry shops. In a short time he becomes a star of Food Network America and, in 2017 he lands in Italy and is chosen as judge of BakeOff Italia and Junior BakeOff. Then come the conductions of Cake Star with a Katia Follesa and Fuori Menù.

Not a simple pastry shop but an boutique, the Atelier Damiano Carrara. A space where you can share experiences with all five senses, not just taste. Refinement, research and commitment characterize this unique place in Italy.

An essential logo accompanied by a linear and sober packaging and website in terms of concept and spirit. A color gradation, gold laminations and satin ribbons complete the concept of this Kidstudio project.