Chef Paulo Airaudo’s Amelia, in the Romantica district of San Sebastian – Spain, is a modern Michelin-starred restaurant where the tasting menus combine different flavours, textures, and memories to make of every trip a unique experience.
Airaudo's philosophy focuses on using seasonal and sustainable raw materials and the revaluation of forgotten products. He works mainly with small producers who share his values and who visit the markets to provide him daily with fresh and top-quality products.
The concept behind Amelia's branding is that - here - no experience is the same as the last time you visited. For this reason, to get all of it, you must come back. The graphics are arranged so that the full logo is visible only after having acquired several corporate pieces.
The logo is brushed by hand, so to emphasise the craft essence of Chef-made cuisine. The strong, black and white identity reflects the owner character: strong and resolute. The high-quality Fedrigoni papers wink at the quality of the experience.