Alas, Poor Yorick
All the world’s a stage, and all the men and women merely players. (William Shakespeare)
Catalyst Theater Company has been a leading theater producer and an awesome theater school for over two decades now. Entering the Twenties, a decade eponymous of evolution, they decided it was about time for a complete rehaul of their communication apparatus.
The aim was to target the actual standard of the CRF Theater School, framing it for what it is: an international laboratory where the human being is at the center of the scene.
The design revolves around typography – the most humane of graphic arts. Striking visuals are substituted with subtle halftone images, dominated and intersected with the spoken word, the ultimate theatrical medium.