Damiano Carrara, a native of Lucca, after various experiences in Europe moves to California in 2012, where he opens two pastry shops. In a short time he becomes a star of Food Network America and, in 2017 he lands in Italy and is chosen as judge of BakeOff Italia and Junior BakeOff. Then come the conductions of Cake Star with a Katia Follesa and Fuori MenĂ¹.


Not a simple pastry shop but an boutique, the Atelier Damiano Carrara. A space where you can share experiences with all five senses, not just taste. Refinement, research and commitment characterize this unique place in Italy.


An essential logo accompanied by a linear and sober packaging and website in terms of concept and spirit. A color gradation, gold laminations and satin ribbons complete the concept of this Kidstudio project.

  • Location photo and video courtesy of press office // Ivano De Pinto
  • Photo stefanocasati.com