Consider Well the Seed
Brand design and packaging for an exclusive multi-brand men’s and women’s fashion shop. Research and uniqueness are the cornerstones of the collections and of a journey towards fashion knowledge.
Glocal and sub-cultural, a continuous change, the favorite destination of #Ulisse’s journey. New clothes, brands and emerging trends make this store a dynamic and attentive space.
The bow of the Trireme and the glyph of the hasthag create a play of contemporary signs with ancient echoes. Even the letters play on contrasts with strong tapers; the game of discovery continues with the leaves that make up the pattern in which #Ulisse makes space.
Essential but with a jungle touch, these are the guidelines of a brand identity enriched by black grosgrain details, always sought after and in total black.