Dog life
The new visual identity of ItalDog, a brand dedicated to dog snacks, combines quality, freshness with a touch of joy. Aesthetics and functionality are the key words of the project.
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Branding
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Packaging
02.03.2025
The Project
The objective was to create packaging capable of immediately communicating trust, goodness and joy. A palette of bright colors—green, orange, purple and light blue—to represent the variety and freshness of the ingredients, simultaneously conveying a sense of dynamism and energy.
Each package is designed to attract attention and tell a story of well-being and love for animals. Soft lines and details that evoke the pet world make the design highly recognisable. ItalDog is not just a brand of snacks for dogs, but a visual and taste experience that celebrates the bond between humans and four-legged friends.
