Florals? For Spring?
Ground-breaking. This is what Miranda Priestley would have said if she had seen this e-commerce.
An e-commerce that is a magazine. An interactive showcase, a place to get a clear idea and only at the end, buy.
All seasoned with an engine that makes things work but never ceases to be comfortable, beautiful, to wear, to dress up, to carry around. Well… ground-breaking.
The editorial approach of the UI is reflected in the journal section with different modular layouts, where the store manager can integrate content along with the products, to promote them through the perfectly laid out pages.