Fedrigoni Fashion Partner
Paper plays a fundamental role in fashion packaging. Beyond modeling and sketches, it represents the first contact with people. That touch the packs, which caress the labels. Fedrigoni has imagined a kit to tell this story to those who produce fashion. We made it real.
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Art Direction
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Packaging
10.10.2014
The Project
Specialized from the beginning in the production of fine papers for printing, publishing, bindery, packaging and paper processing Fedrigoni, with its collection of over 3,000 items, is among the largest and most prestigious producers in Europe.
The best teaching is in the example. For this reason, we decided not to recount paper through the usual brochures, but to create a box and fill it with many suggestions, to be touched by hand: from the cards to the most complex packages, up to a miniature shopper.
The Fedrigoni Fashion Partner kit was an elegant, yet vibrant way to express the starting point for the use of special papers in fashion. And from there, get beyond the limits of designers creativity.
