Who

In 2009 France Odeon was born in Florence, the event that brings together the legacy of the unforgettable France Cinéma, the exhibition dedicated to French cinema directed by Aldo Tassone and Françoise Pieri since 1986.

How

Following the direction taken with the 10-year celebratory book, the new branding project aims at a greater definition and that courage always expressed by French cinema.

What

Chiara Mastroianni is the backdrop, in an intense and unusual pose - chosen for the cinematographic force by festival and movie director Francesco Ranieri Martinotti - to a new header that stands out magenta from the darkness of the night.

credits
  • Photos: Walter Bolognino, Marta Innocenti, Alisa Martynova