Florence, Capital of France

Branding for France Odeon, reaching the thirty-fifth edition, the eleventh since it changed its name. Four days in which French cinema reigns supreme in Florence, the world capital of beautiful things.

  • Art Direction
  • Branding

The Project

In 2009 France Odeon was born in Florence, the event that brings together the legacy of the unforgettable France Cinéma, the exhibition dedicated to French cinema directed by Aldo Tassone and Françoise Pieri since 1986.

Following the direction taken with the 10-year celebratory book, the new branding project aims at a greater definition and that courage always expressed by French cinema.

Chiara Mastroianni is the backdrop, in an intense and unusual pose – chosen for the cinematographic force by festival and movie director Francesco Ranieri Martinotti – to a new header that stands out magenta from the darkness of the night.