Flowers and Sugar
Cookie packaging design for the Bargilli family, which is the one who invented the Montecatini’s waffles, more than 80 year ago, basing their work on a traditional jew recipe. Since then, Bargilli has been synonymous with quality and taste in the rich tradition of Italian pastry. The Cialde are a unique biscuit that, once tasted, can’t be forgotten.
The Bargilli company was founded back in 1936 when Orlando, the founder, decided to embrace the profession of pastry chef by taking over the workshop of a family of Bohemian Jews. Thus, from the curious and original reinterpretation of a traditionally Nordic wafer, the current Cialda di Montecatini is born.
The object of the restyle was that of unifying the various graphics used during time into a single, clean identity that would span across several products and packaging solutions. The old flowers circle and the well-known lettering were kept, while removing all the unnecessary swirls and type and creating a new, stronger logo.
The Bargilli packaging spans between paper and tin, through a large sets of sizes and shapes. The overall sensation is, as intended, to be in front of a single identity and a single brand, whose known quality now resonates throughout all the products lineup.