Fruity!
Packaging design for AmarMio cookies, a line of products thought specifically for small markets in the Alps. In between a grappa and a smoked speck, why not indulge into something… fruity?
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Branding
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Packaging
14.07.2020
The Project
AmarMio is a trademark of Dolci Amari in Carmignano, the renowned Italian cookie factory. This new line is specifically designed to be fresh, cool and heartening.
Cookies designed to be enjoyed next to a lit fireplace need a human and understandable language, less layered and more welcoming.
And so the stroke becomes soft, manual, colorful. The illustrations tell the ingredients as if they were taken from a child’s diary or a botanical manual.
