Corporate design for a stylish resort in the historical center of La Spezia. The sea and the promenade in a graphic and expression synthesis.
By the seaside where Byron and Shelley found their ultimate retreat, this landlady has found an unique voice for her visitors. A place almost out of time.
Synthesis was essential to this branding, due to the minimal country style of the place. The logo and the visuals were designed to be a bridge between eras.
Light is essential, so are the iconic, acronymic logo, the colours chosen and the impact-less (and cost-effective) way-finding system.