With 40 years experience in the special alloys area, RSAlloys sets itself as a standard in the industry. Born and raised in the outskirts of Florence, Italy, it keeps the iconic easter lily as a branding stamp.
But the lily had to be reinterpreted. Because the image of the whole company had to be reinterpreted. And so, from a new, sinuous symbol, a strong coordinated image is born, corporate-oriented and international.
Branding must think about its applications, rather than just identity. This is why here we worked on full shapes - which tell the essence of metal - but also smooth like the RSAlloys processes. Shapes that have to live on walls and signs but also laser-etched on the hardest of materials.