Fatto a Modo
'Form follows function' has often been misunderstood. Form and function should be one, joined in a spiritual union.
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Web Design
18.09.2024
The Project
Fatto a modo is an ancient Italian paradigm — doing things the right way — but one that has never been more necessary than today, especially when facing a new challenge. The web rebranding Modo company needed follows the concept expressed in their brand: contemporary interactivity developed through visual metaphors with a pragmatic flavor.
The design and work tools become a synthesis of the concepts that guide the company in developing business assets, brought to life through immersive illustrations [designed by Walter Bolognino], custom-developed and enhanced with animations that adjust to the user’s browsing speed.
In this way, the company not only effectively communicates its values but also delivers a dynamic and engaging journey that is accessible to all. The result is a website that perfectly balances aesthetics and functionality, blending innovation with pragmatism.