Not Even Dead, Yet Reborn

Redesign of a restaurant. The famous Michelin starred Amelia in San Sebastian, Spain, changes location. And aims higher.

  • Branding

The Project

Chef Paulo Airaudo never stops. Moving into the famous Villa Favorita Hotel after its complete rehaul, he now aims at gaining more Stars.

The graphics change completely. Instead of the hand-drawn impressive lettering of the previous instalment, now Amelia is expressed through fine materials, silken colors and a complex, yet delicately impressed, pattern.

The San Sebastian bay mixes with the traditional Spanish Azulejos in a new, elegant and modern design. The fine print is in metallic pantone without the use of too aggressive foils.