Prunotto Calligraphy
A sinuous line that dances delicately, evoking the subtle aromas of a ripe red, with elegant lines that touch the bottle like a whisper. Minimal geometries meet soft curves, creating a discreet sign that reveals the refined essence of Piedmontese wines par excellence, the Prunotto.
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Art Direction
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Branding
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Label Design
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Packaging
13/09/2024
The Project
Perfection can be perfected.
While designing a new series of calligraphic logos for the historic Prunotto brand, we took the opportunity to rebalance the company’s mark — and in the meantime create important, entirely customized writings.
Thus were born the new Mompertone and Fiulot labels, from the Piedmontese tradition for the international market of great Italian wines.
The labels show off the elegant writing, based on the original Prunotto design — which in turn has been corrected and balanced with extreme refinement.
