Who

The Piedmontese winery Eugenio Bocchino selects for the Italo-Argentine chef Paulo Airaudo, exclusively, three brilliant and eccentric wines: the Epitesi. The craggy flavor and the scent of the Cuneo area are grafted into each other, giving life to a new language.

How

The transformation of a word with the addition of a detail: in this way our creatures come together to form something that - never seen before - creates tradition like little else.

What

The illustration, created specifically for these labels and which puts the accent (or the change of ending, as per the denomination) on the fusion of two compatible cultures, is grafted into an essential and modern typography.

credits