Sensual and irreverent
In Geneva, gelato becomes a story: a new visual and sensual language of Italian taste that challenges the norm. It's not just gelato. It's a gesture. A sign. A statement.
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Art Direction
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Branding
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Packaging
28.07.2025
The Project
Italian savoir-faire reinvents itself in irreverent ways, blending the passion of lovers with the patience of the artisan. In Geneve passion becomes material and becomes gelato, an experience.
The cups are relics of whispered stories. The spoons, forgotten objects, preserve the traces of a stolen kiss, a hasty caress, a summer that never seemed to end. Every flavor is an evocation. Every texture, a memory. Pistachio is not just pistachio: it is Sicily in August, under a sheet spread out in the sun. Deep chocolate is a slow dance in a room too small.
