The Comune di Firenze was among the first to introduce and institutionalise an event such as this, where culture, shopping and fun could exist together, for citizens and tourists.


The point is finding the essential theme (fun, in this case) and iconising it in a simple but strong image.


The night lives in the firework. All the materials were either detailed or essential, depending on the use, being it editorial, infographic or advertising.

  • Photo: Ilaria Costanzo | Michele Monasta