Take me across the sea
The packaging of the Argentine shrimp Ola del Sur is inspired by old tuna or sardine cans, by the journey, by the brilliance of the sun reflecting on the water and by the promise of a pure and natural product. An authentic visual identity that evokes quality, but also a unique and unrepeatable visual experience.
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Art Direction
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Branding
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Packaging
28.01.2025

The Project
Ola del Sur is a journey. It starts on the other side of the Atlantic and reaches the heart of the ocean, with all the care and attention that authentic flavors deserve. Like a sea breeze, Ola del Sur (Southern Wave, in Spanish) tells a story that comes from a passion for the sea, its essential life and a quality that does not compromise. Through a heritage design with contemporary lines, we have created packaging capable of telling the soul of something that goes beyond the product – Argentine shrimp – and becomes an icon.








