The Balance of Identity

Clean lines, balanced proportions, and a deep connection to Florence: this is how Italianme's new image comes to life, designed to convey its identity and culture with contemporary clarity.

For Italianme, a school of Italian language and Italian culture located in the heart of Florence, a comprehensive rebranding project has been developed, designed to enhance its contemporary spirit without losing its connection to the city’s architectural and cultural tradition.
The new visual identity stems from a simple, clean, and harmonious approach: geometric shapes, balanced lines, and measured proportions are inspired by the facades of Leon Battista Alberti, a master of the Florentine Renaissance. This reference is not a direct quotation, but a graphic reinterpretation: a simple, immediate, and recognizable visual grammar, capable of evoking order, beauty, and measure, founding elements of Italian culture.
The result is a modular, elegant, and versatile visual system that accompanies students from the digital experience to the classroom. An identity that speaks internationally, yet with an unmistakably Florentine accent.

What's Next?

An Appointment with Arts and Crafts

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