The balance of identity
Clean lines, balanced proportions, and a deep connection to Florence: this is how Italianme's new image comes to life, designed to convey its identity and culture with contemporary clarity.
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Art Direction
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Branding
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Web Design
18.11.2025
The Project
For Italianme, a school of Italian and Italian culture located in the heart of Florence, a comprehensive rebranding project has been developed, designed to enhance its contemporary spirit without losing its connection to the city’s architectural and cultural tradition.
The new visual identity stems from a simple, clean, and harmonious approach: geometric shapes, balanced lines, and measured proportions are inspired by the facades of Leon Battista Alberti, a master of the Florentine Renaissance. This reference is not a direct quotation, but a graphic reinterpretation: a simple, immediate, and recognizable visual grammar, capable of evoking order, beauty, and measure, founding elements of Italian culture.
The result is a modular, elegant, and versatile visual system that accompanies students from the digital experience to the classroom. An identity that speaks internationally, yet with an unmistakably Florentine accent.
