The Dark Side of Mario
Jump and stomp and jump and POW!, at the end of the day you get thirsty. Let some beer lift you up. Because the Dark Side is… refreshing.
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Label Design
01.01.2017
The Project
The Basqueland Project was created by three Americans living in San Sebastian who are dedicated to brewing beer on par with the Basque culinary experience. True-to-style for the refined palates of the adopted paisanos preaching the gospel of fresh beer whenever a beer bottle is not pressed to our lips.
Every beer has its own character. The three selected for this singular project take inspiration from a distinctive sub-culture and explode as if ignited… like in a videogame.
Custom illustrations by our lead designers mix with strong typography and brilliant colors, to reminisce of a time – the Eighties – when everything that we know of popular resonance was born. At least, in our gamers’ minds.