The Industry in Color
A severe rebranding of a post-war industrial painting enterprise which aims at weighing 60 years of experience and leading the market in a new, modern and powerful guise.
Born in 1961, in the middle of the Italian economic boom, Sover has been a leading company in industrial painting for over 55 years.
Rendering the enterprise value of the Company, as well as the sleek, state-of-the-art deliverables and production chain in use for over half a Century meant to redesign the brand from the core concepts.
A modern, straightforward corporate value is expressed through new symbols and layers, in the most compact simplicity possible. The logo was redesigned from scratch, but retaining some of the shapes of its heritage.