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There’s Little to Jest About

The Giullare d’Oro EVO oil is born among the centuries-old olive groves of Villa Capponi, on the hills of Pian dei Giullari, a place where history meets nature. Its refined and exclusive packaging is a tribute to the art, tradition and prestige of this land.

  • Branding
  • Label Design
  • Packaging
02.03.2025

The Project

A timeless elegance defines the black bottle, essential in its shapes but embellished with refined details. The label, with custom characters and two shades of gold foil, enhances the preciousness of the product and its link with a tradition of excellence.

At the center, a medallion depicting a jester becomes the symbol of a playful and cultured soul, inspired by the Pian dei Giullari and the characteristic Villa Capponi. Each element of this design goes beyond simple aesthetics: it is a visual narrative, an emotional evocation and a prelude to the sensory experience of an oil that embodies territory and passion.

The Giullare d’Oro is not just a product, but a story of taste, art and tradition, transformed into an iconic design object.

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A Modern Classic