Who

Ort (Orchestra della Toscana, founded 1980) in 1983, during the artistic direction of Luciano Berio, became Orchestral Concert Institution by recognition of the Ministry of Tourism and Entertainment.

How

The graphic sign refers to the harmony of sound through the flight of a flock. A new, better world awaits those who can follow the migration.

What

The Ort logo was then used to restyle the old Teatro Verdi typography, integrating all of the symbols in a gestalt experiment.

credits