To Boldly Go

A new graphic mark, a logo rebranding and the corporate identity of Orchestra della Toscana. Ort, composed of 45 musicians, performs the rehearsals and the concerts, then distributed throughout Italy, in the historical Teatro Verdi in Florence.

  • Art Direction
  • Branding

The Project

Ort – Orchestra della Toscana, founded 1980, in 1983, during the artistic direction of Luciano Berio, became Orchestral Concert Institution by recognition of the Ministry of Tourism and Entertainment.

The graphic sign refers to the harmony of sound through the flight of a flock. A new, better world awaits those who can follow the migration.

The Ort logo was then used to restyle the old Teatro Verdi typography, integrating all of the symbols in a gestalt experiment.