Living in a Box

IlBox is a wine dispenser and container for bag-in-boxes. With a minimal and elegant line - and with that touch of eccentricity - it adapts to your environment, standing out with discretion and attraction.

  • Art Direction
  • Branding
  • Web Design

The Project

Charming, sober, with an unmistakable style. Like the wine it contains. It is Made in Italy in its purest meaning: the one that comes from the earth and flourishes thanks to the skilled hands of our designers.

It opens with a click, accepts the bulk wine package, closes with a click and is ready to use. IlBox is compatible with the most popular wine bags on the market. Designed for great labels, it also makes room for any other wine.

The design aims at conveying the sense of something unmistakably modern, friendly and, above all, cool. The smart, winking logo is the quintessential elaboration on something central in graphic design: making it human.